Representation & Business Development

AfricaDev Consulting can represent international companies which are looking to penetrate the Moroccan and/or regional african markets without having to invest from the start in opening a physical office and allocating resources. We market your brand, raise your profile on the ground and act as the primary point of contact to drive sales and business development strategies, search for key partners and achieve market penetration objectives. We offer a unique and tailored service to international companies that are considering entering the african market and can help decide on your best approach to the african market. Our extensive experience in sales and business development in Africa, positions AfricaDev Consulting to be your company’s business partner/representative on the ground. Our core service brings you exposure to the right knowledge, the right people, and the right opportunities.

Specifc functions will include the performance of the role of a liaison office such as :

  • Act as a coordinator for the overseas company’s activities in Morocco and the wider region
  • Conduct research/studies and provide data and promotional materials to potential clients or trading partners
  • Provide customized market insights
  • Actively search for key partners, distributors, investors or investees
  • Identify sales leads, and set up meetings with the decision makers/matchmaking
  • Boost international negotiation and conclusion of partnership/sales agreements
  • Manage relations with your partners in the region
  • Represent and market the overseas company at local/regional events and promote its activities through PR and lobbying activities

Advisory Services

AfricaDev Consulting works with various partners in legal, regulatory, tax, accountancy, recruitment and corporate finance to accompany any financial institution or international company willing to set up shop in Morocco (including licenses, structuring, incorporation, tax status…) or looking to invest in the African continent (assisting you effectively in the process of planning, preparing, executing and operating a sucessful venture of business expansion and sales growth to Africa).   

The main focus of our business is Morocco – the gateway to Central, North and West Africa and we cover many other markets via our partnership network. AfricaDev Consulting has trusted partners in Egypt, Ghana, Ivory Coast, Kenya, Nigeria, Mauritius, Rwanda, Senegal, South Africa and Tanzania providing strategic support, business development on the ground and financial advisory services (M&A, fundraising, due diligence, valuations, private capital advisory etc.) in those specific African markets.

We also have tremendous network of global investors, from angels, family offices, VCs, PEs and buy-out funds to government funds, strategic investors and large corporate investments division. We help African SMEs and funds to map out their financial roadmap and raise finance.

Strategy Consulting

At AfricaDev Consulting, we focus on understanding your business issues so we can provide actionable insights that will help you make impactful decisions to drive growth.

Market Intelligence

AfricaDev Consulting provides global companies and investors with high-quality market research across key industries in the largest African markets. Whether you are looking to start a new venture, expand an existing business into a particular market or looking for opportunities to invest in, AfricaDev offers personalised market research services.

Strategy Development

Our expert partners and consultants work closely with management to find relevant personalised solutions that will have a positive impact in the future of your business and support your growth plans in Africa.

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